Press Releases | 2010

Secure Sidense OTP Helps Parade Provide Protected Video Content
Apr 9, 2010

Ottawa, Canada – April 9, 2010 – Sidense Corp., a leading developer of Logic Non-
Volatile Memory (LNVM) IP cores, today announced that Parade Technologies Ltd., a
leading innovator of digital video interface products, has selected Sidense’s 1T-Fuse™-
based OTP memory for use in their HDMI switch products. The 64Kbit macro will be
used for several purposes, including HDCP key, EDID (Extended Display Information
Data) information and code storage.
HDMI switches are used to simplify system-level design and reduce system cost in
applications with multiple HDMI/DVI inputs. Typical devices that employ HDMI
switches include digital TVs, digital set-top boxes, A/V receivers, digital DVRs and
HDMI/DVI switch boxes.
“As with many Sidense’s customers, Parade is applying one of our OTP macros for more
than a single storage application,” said Tom Schild, Vice President of Worldwide Sales at
Sidense. “The high security of our patented, antifuse-based bit-cell technology makes
our memory macros an excellent choice in HDMI applications, where digital rights
protection is crucial. Traditional memory such as Flash does not offer the same level of
security.”
“We chose Sidense as our OTP IP supplier because they met both criteria we were
looking for. First, their NVM products provide inherent data security, and second, their
memory macros can be programmed in a system environment as well as in the field,” said
Jimmy Chiu, Parade’s Vice President of Marketing. “We feel that Sidense’s OTP
solution is a very good fit for Parade’s display interface products that support content
protection and programmable configuration.”
About Sidense
Sidense Corp. provides secure, very dense and reliable non-volatile, one-time
programmable (OTP) memory IP for use in standard-logic CMOS processes without
requiring additional masks or process steps and with no impact on product yield. The
Company’s innovative one-transistor 1T-Fuse™ architecture provides the industry’s
smallest footprint, most reliable and lowest power Logic Non-Volatile Memory (NVM)
IP solution. With over 40 patents granted or pending, Sidense OTP provides a fieldprogrammable
alternative solution to Flash, mask ROM and eFuse in many OTP and
MTP applications.
Sidense OTP memory, embedded in over 80 customer designs, is available from 180nm
down to 40nm and is scalable to 28nm and below. The IP has been adopted by all toptier
semiconductor foundries and selected IDMs. Customers are using Sidense OTP for
analog trimming, code storage, encryption keys such as HDCP, WHDI, RFID and Chip
ID, medical, automotive, and configurable processors and logic. For more information,
please visit www.sidense.com.
About Parade Technologies, Ltd. and Parade Technologies, Inc.
Parade Technologies, Ltd. is a privately held fabless semiconductor company that
specializes in developing high-speed interface ICs, a $3 billion global market. The
company seeks to leverage a combination of high-speed analog, mixed-signal and digital
design expertise, along with system level knowledge, to take product performance, power
efficiency and customer satisfaction to new heights.
Parade Technologies, Inc., a wholly owned subsidiary of Parade Technologies, Ltd, is
located in San Jose, California, the heart of Silicon Valley. As Parade Technologies,
Ltd’s marketing representative in the United States, Parade Technologies, Inc. can be
reached at (408) 329-5540, or on the Internet at http://www.paradetech.com.

Media Contacts:
Susan Cain Jim Lipman
Cain Communications for Sidense Sidense
Tel: 503-538-2747 Tel: 925-606-1370
Email: scain@caincom.com Email: jim@sidense.com

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